He never goes to any award ceremony..He is Mr. R Balki, Chairman and Chief creative officer, Lowe Lintas. But this time he personally came to kolkata to recieve the Hall of fame honour, the Calcutta Advertising Club awards night on saturday. This prestigious award was also given to Mr. Alyque Padamsee and Mr. Verghese Curien in the Preceeding years. According to Balki his formula for success is Patience and Luck. He has just shot another IDEA campaign with Abhishek Bachchan recently in the city of calcutta itself. He judged for the Kolkata contest also organised by the ad club. The contest was to come up with 360 degrees creative solutions to kolkata's major problems like Pollution, civic sense, road sense etc. And the awards were shared by two top agencies - GREY and REDIFFUSION Y&R. As per Balki " calcutta has the best brains....the aesthetic skills of the people are right up there...the city continues to have a thriving creative population. It's time for calcutta to have an Idea"..................................................................................................................... excerpts taken from THE TELEGRAPH
